Us Co. set to offer budget choice
Boom in real estate India, due to growing economy and large scope in market of real estate India, Us-based hospitality chain Choice International will set up budget brand, Steep Inn, at Tirupati,
Hyderabad and Viza by 2008. The hospitality major plans are to roll out twenty such Sleep Inn hotels over the next five years, Mr-Vilas Pawan, CEO, and Choice Hotels India, told ET. “We are looking at large format roll out of sleep
Inn brand in the country, he said. Among others, talks are currently on for alliance with fuel marketing companies and retail outlets for locations along major highways. “Sleep Inn is a highway product that can be located at the outskirts of the city and where mix land use is allowed”, he added.
Hotel room rates in the Sleep inn brand are likely to start off from Rs. 1800-2000, depending on the city. The other budget brands in Choice’s portfolio include comfort and quality, with room rates ranging from Rs.2000 to Rs.4000/-. By 2008, the group plans to have comfort hotels at Delhi, Rajkot Haldwani and Amritsar while the quality brand would have presence in Jaipur, Ludhiana, Chennai, Pune and
Hyderabad.
Many others big name of Hotel Industry is also planning to take step towards Indian market even some are searching right place to real estae India and it’s beneficial for economic growth of India as well as real estate India market and Travel Industry. Courtesy ET.